was established in 2006 with the goal to launch high quality value added services. MISC achieved this goal when it partnered with well-known companies to create value added services from their content. Some of these companies include Rotana, Al Riyadh news paper, and Bayt.com which is the Middle East's #1 job site. MISC provides the option to tailor custom made value added services for mobile operators and has launched exclusive content for Saudi Telecom Company, and Mobily.